Cameron Porter

Hello there – thanks for checking out my corner of the internet!

I am the founder and CEO of Core, a company building software to help fitness instructors thrive in an online world. By empowering instructors to connect with their students online, we hope to match a diversity of instructor styles with the diversity of consumer needs and wants, to create a more fit and healthy world. If that's sounds interesting too you, we are hiring across sales, business development, and engineering!

Core Jobs Board
Core Jobs Board’s a Google Doc. We are moving fast on more important things than a jobs board. If that gets you excited, Core could be the place for you ;) Description The fitness industry is moving from studio-first to instructor-first and from in-person-first to virtual-first. This s...

My website is called Incremental because I believe the best way to shape yourself and the world around you is through small but relentless steps forward. I hope that by sharing this content, I can help you take a few of those steps.

10 Second Bio

To really know me, you can start with my principles

I'm an Ohioan who found his way to NYC via stops in MTL and KC

Princeton seeded my fascination with computer science

But I dropped out to play soccer in the MLS

Doubling as an engineer for the league's front office

I now help found and fund companies with AlleyCorp

And I angel invest too

Popular Links

To help you find something that interest you, below is a list of some favorites:


‎The Pomp Podcast: 327: Cameron Porter On Apple Becoming A Healthcare Company on Apple Podcasts
Cameron Porter is a Venture Architect at Alley Corp, an organization in New York that originates a startup idea, hires the team, funds the initial 6-12 months and launches the company. Occasionally, they invest in very early stage companies as the first seed investors as well. In this conversation,…
‎North Star Podcast: Cameron Porter: Invention On-Demand on Apple Podcasts
My guest today is Cameron Porter, an investor and former professional soccer player. We begin the conversation talking about AliCorp, an investment firm in New York where Cameron is responsible for new company research and development and due diligence on seed investment. We end the podcast by exp…
‎Suiting Up with Paul Rabil: Cameron Porter: MLS Forward and Entrepreneur on Apple Podcasts
Cameron Porter was a four-year all-everything soccer player and computer science major at Princeton. He was drafted to Major League Soccer and immediately made an impact on the pitch, scoring a dramatic final-minute goal, sending his club (Montreal) into the CONCACAF Champions League Semifinals. Un…
238: Cameron Porter | Major League Soccer Striker Transitions To Founding And Funding Of Companies
I like people who put their thoughts out there, and furthermore, when they have a “Principles” page on their website that describes the thoughts that guide them. Cameron Porter joins on…


How A Pro Soccer Player Turned VC Stays Organized
We talk about how Cameron Porter takes notes on meetings and podcasts, how he sets personal OKRs, and about being world-class at multiple things

Guides for Company Builders

How to Generate New Company Ideas
The first post in a four part series on how ideation can be systematized using methods from the most successful venture studio you have never heard of.
How to Share Your Startup Idea in an Email
We often make gathering feedback harder than it needs to be, unknowingly providing too many details. This email template can help ensure you receive high level feedback on the quality of your ideas.
Questions I Ask Myself Before Investing in a Startup
Information asymmetries create unnecessary frictions. In the investment process, one common asymmetry is that the founders do not know what investors need to know to make a decision.


Sporting Kansas City’s Cameron Porter pulling double duty with two MLS jobs
KANSAS CITY, Kan. – Cameron Porter turned pro in his chosen field even before leaving Princeton. Some time after that, he started getting paid for playing soccer, too. Sporting Kansas City’s young forward majored in computer science at the Ivy League school and launched his first startup as a
The World’s Top 20 Most Tech-Savvy Athletes
From founding tech-centric startups and deploying strategic investments to leveraging social media and building a digital brand, today’s athlete, whether active and retired, is continuously redefining what it means to be a professional off the field or court.

Connect with Me

I'm most active on Twitter – just shoot me a direct message.

You can also email me at